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Index des articles > Articles Associations de défense > Hold-up sur l’Ecologie

Article posté par Comité


Hold-up sur l’Ecologie – vendredi 21 mai 2010 à 22h30 sur Canal+




Spécial investigation




Dans leurs publicités, de nombreux industriels du transport et de l'énergie mettent régulièrement en avant leurs engagements écologiques. Mais, dans la réalité, ces entreprises sont souvent épinglées par des associations écologiques pour leurs actions polluantes. On appelle cela le «greenwashing», ou éco-blanchiment en français. Les entreprises tentent de se donner une bonne image à grands renforts de campagnes de communication. Pendant plusieurs mois, «Spécial investigation» a enquêté sur ce nouveau marketing écologique et sur le décalage qui existe avec une réalité beaucoup moins rose.



Avec une intervention de l'ADELP dans ce magazine.



[ Imprimer cet article ]



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